ADVERTISING ON INSTAGRAM Part 1: Why to advertise on Instagram?

If you are already advertising on Instagram you are doing the right thing to promote your brand. But if you are not- we will give you some reasons, why you should start. 

There are some of the main reasons why you should advertise on Instagram:

  1. People love Instagram.
  2. Instagram and Facebook are connected.

So it is easier to target your audience based on Facebook data. So you don’t need to start from scratch and learn about Instagram, once you have already used Facebook for marketing and ads.

  1. People come to Instagram to be inspired and discover things they care about.
  2. More business and consumers are joining every day.
  3. 53% of users follow their favorite brands.
  4. Instagram advertising is constantly evolving.

The platform is updated regularly to provide a better user experience.

  1. Easy to target and retarget your audience.

Targeting features: location, demographics, interests, behaviors, lookalike audience.

  1. You can use visual marketing features.

Visual content empowers shoppers to make purchases. (But that doesn’t mean you should just add photos and videos of your products every day and call it a day.)

  1. Instagram measures the success of your campaign based on awareness, reach and recall instead of follower counts, likes or comments.

Those are just the main reasons why you should be advertising on Instagram! If you need any help to effectively advertise on Instagram contact us and we will be glad to help you.

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