Digital Marketing Trends For 2020

We are a society driven by digital technology. Consequently, digital marketing has an incredible influence on people’s work, purchases, interactions, and life habits. In this article, we will write down some digital marketing trends for 2020 that will help you to boost sales and beat your competitors.

1. Superior Website
It’s 2020 and there is no excuse for having an unappealing website. A well-designed website will increase conversion rates and show your clients that you take your business and them seriously. It will also show them that you care about their experience.

2. Higher Quality Content

You must create content with purpose and substance, to increase conversion and grow your brand.

3. Video Content

Why is video even good for your business? Because video allows you to offer an in-depth presentation of your product or service.

4. Customer Experience

In marketing, there is no longer about trying to convince potential customers to buy from your company, but to providing fantastic customer experiences that will keep people coming back for more.

5. Personalisation

Today customers are flooded with marketing messages from multiple channels. Personalized marketing messages will stand out and forge a real connection between the brand and the target market.

6. Focus on Customer Retention

We need to focus on keeping our existing customers, rather than on attracting new ones. Recurring customers are more valuable than new customers. Studies have found that it costs five times as much to attract a new customer as it does to keep a recurring one. This is a good reason to put effort and keep your customers happy.
Loyal customers also help to increase the awareness of your brand by recommending it to their friends and family. Happy customers are ”free brand ambassadors”.

You need to make a clear plan for your goals and how you are going to achieve them. If you will need any help with this, you can always contact us.

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