Facebook is the most popular platform for online advertising because it has the best ad targeting of any site. There are tons of users on Facebook, but posting an ad doesn’t result in tons of conversions. This is why targeting is so important. It allows you to get super specific about what audience your ad reaches.
We will write some of the ways you can target your ads on Facebook:
- Custom audience
- Interests (for example fitness, entrepreneurship, fashion, …)
- Behaviors (for example someone visiting your website)
- Connections (for example people who already like your page)
After the right targeting, you also need to focus on copywriting. When you are advertising on social media you might think of a large image. Images are very important in Facebook ads, but copywriting is also essential.
Why? Because if you are spending money on a Facebook ad, make sure it is a good one to does its job! Good copywriting can persuade your audience to click through to your website.
How are targeting and copywriting connected?
– Narrow your audience and then write to it
If you want to be effective you must write as though you are writing to one person. You need to focus all your attention on this person and their needs.
– Write different Facebook Ads for different people
Focus on your target group and write a Facebook ad for them.
If you think your ads are still not effective, we can help you. Contact us for a short meeting or send us non-binding demand.